JAAP.NL and EDMDATA introduce the Real Estate Selection Database

12/05/11
Utrecht-NL, May 10th, 2011 - Dutch Online estate agency JAAP.NL and Direct Marketing specialist EDMDATA started a partnership today. Through the name 'Real Estate Selection Database' all market participants are now able to create specific real estate related data selections and analysis.  EDMDATA has access to addresses and telephone numbers of 9 million Dutch consumers. The company also has access to the basic data from 90% of all Dutch residences. This basic data consists of the kind of residence, the year of construction and the fact whether the residence is rented or bought. JAAP.NL is - with a 5 year history and about 300.000 private housings - the most complete online estate agency of the Netherlands.
 
With the Real Estate Selection Database, support for Direct Marketing campaigns (for instance Direct Mail, Telemarketing and SMS) is now available. Moreover, the Real Estate Selection Database is used for data validation, research and reports for local authorities, and concept and measure instructions. With the database, specific branches such as energy, real estate, construction, do-it-yourself and financials can approach consumers with a more relevant offer.   

JAAP.NL expects to reach a wider advertisement audience through the cooperation. ''In cooperation with our new partner EDMDATA, we can now offer propositions in an even more specific manner. Direct Marketing is not our primary activity, but thanks to our partnership with EDMDATA we can learn about this field of activity'' This is how Niels Visser, marketing manager at JAAP.NL expresses himself regarding the cooperation.

''Businesses from the telecom, finance and distribution sector will soon work with the Real Estate Selection Database. Thanks to this proposition, our clients will be able to advertise in a much more addressed manner. This will lead to a more efficient and more effective Direct Marketing campaign.'' That is how Frank de Beun, managing partner at EDMDATA, defines the cooperation.

For more information:
EDMDATA
Justin Karten
T 31(0)6-45 10 60 57
 
We know consumers
EDM Media